BUSINESS - MEMBERS ONLY Archives - Nonfiction Authors Association

Tips for Naming Your Author-Publisher Business and Your Publishing Imprint by Carla King

Caitlin Segura — Thu, 23 Feb 2023 16:26:03 +0000

Tips for Naming Your Author-Publisher Business and Your Publishing Imprint If you’re an author that’s opening your own author-publisher business, you need a business name and a publishing house name. These can be the same as your publisher imprint, if you’d like. As a business owner, it’s important to open a business bank account to […]

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20 Favorite Digital Tools for Authors – For Book Publishing, Book Marketing, and Business Management

Stephanie Chandler — Mon, 08 Nov 2021 22:06:41 +0000

During the Fall Nonfiction Writers Conference held last week, I was inspired by Fauzia Burke’s presentation covering her favorite digital tools. I decided to put together my own list of tools that I know our community of nonfiction authors can use. They are listed below in no particular order. Some are free, some are fee-based, […]

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Three Ways You Can Easily Boost the Conversion Rate of Your Best Ideas by Roger C. Parker

Guest Post — Tue, 07 Sep 2021 13:54:44 +0000

Your best ideas deserve more than a single impression! Many marketing-oriented nonfiction authors make the mistake of just sharing their best ideas in a single blog post, podcast, or newsletter. To create the highest possible conversions, however, your best ideas require multiple exposures. When you create a blog post with multiple ideas, i.e. “10 Ways […]

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How to Interview Guests for Your Blog, Podcast or Videos

Stephanie Chandler — Mon, 14 Jun 2021 23:59:53 +0000

I started blogging in 2004, before blogging became a popular way to add content to websites. Back then I had to create a web page for each new article I wrote and format everything manually. It was a tedious process, but I was motivated by the opportunity to educate my audience and build what I […]

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Let a Content Access Mind Map Show You How to Save Time Tracking Your Articles, Blog Posts, Newsletters, Social Media, and White Papers by Roger C. Parker

Guest Post — Tue, 01 Jun 2021 11:00:50 +0000

How often do you reformat or reuse your content marketing content? Many authors find themselves needlessly complicating their lives because you they don’t have an organized way to access your content. As a result, they’re forced to constantly “reinvent the wheel” by coming up with new content marketing ideas, tips, and techniques. Think about it. […]

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Why Most Nonfiction Fails to Make Money By Rob Fitzpatrick

Guest Post — Tue, 09 Feb 2021 12:00:25 +0000

Republished with permission, original post here. Four royalty-wrecking blunders & how to fix them Roughly 100,000 nonfiction titles are published each year. And yet: The average NYT nonfiction bestseller loses ~98% of its peak sales within a year (source) Seventy percent of traditionally published titles fail to pay out a single dollar in royalties (source) […]

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How to Guarantee Your Success as a Writer by Michael Larsen

Guest Post — Tue, 28 Jul 2020 11:00:24 +0000

Here is a summary of what writers need to know to succeed divided into three lists: Why Now is the Best Time to be a Writer Why Now’s the Most Challenging Time to Be a Writer How to Guarantee Your Success Why Now is the Best Time to be a Writer Here is why now […]

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How to Look Like a Pro on Zoom and Other Video Streaming Events

Stephanie Chandler — Thu, 18 Jun 2020 16:38:44 +0000

The business community has been using video conferencing services for many years, and given our current pandemic situation, video calls have become even more widely adopted for professional and personal use. I don’t know about you, but watching local and national newscasters broadcast from their kitchens with poor lighting and hollow sound quality has been […]

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Tips and Suggestions for Newsletter Content by Debra Diamond, Ph. D.

Guest Post — Wed, 29 Apr 2020 11:00:42 +0000

So, you’re an author and you’ve finally decided to write that newsletter you’ve been talking about forEVER. Great! You selected a marketing platform, uploaded your mailing list, set time aside to design your newsletter and now you’re ready to tackle the writing. But what are you supposed to write about? Here’s a few ideas for […]

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130 Ways to Boost Productivity and Time Management for Writers

Stephanie Chandler — Tue, 14 Jan 2020 19:23:21 +0000

One of the top complaints I hear from writers is that they don’t have enough time. There’s not enough time to write, not enough time to focus on marketing, not enough time to work on a website and blog and do all the other tasks writers think they’re supposed to do. Unfortunately, a lot of […]

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