PROFESSIONAL SPEAKING - MEMBERS ONLY Archives - Nonfiction Authors Association

8 Mistakes to Avoid When Pitching the Media and Delivering Interviews

Stephanie Chandler — Tue, 05 Jul 2022 20:53:49 +0000

One powerful way to promote your books is to get media attention, but if you’re new to publicity, you may not yet know what it takes to book and deliver interviews. Following are mistakes you can avoid and some key best practices to boost success. Forget to focus on the audience. A media pitch should […]

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How to Prepare for Media Interviews – Media Training Tips for Authors

Stephanie Chandler — Tue, 10 May 2022 20:30:48 +0000

If you’re pursuing media interviews on podcasts, radio, television, or for print publications, it’s essential to show up looking like a pro. Following are some important guidelines to help you excel at any interview. Be available when the media calls – Things move quickly in the news world and most of the time reporters and […]

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Best Practices for Authors to Land Speaking Engagements: Boost Visibility and Demonstrate Thought Leadership by Steve Markman

Guest Post — Mon, 14 Jun 2021 17:40:08 +0000

This week’s featured speaker is Steve Markman, Founder & President, Markman Speaker Management, LLC, see the event details here. A proven way for authors to raise awareness for themselves and their books is through public speaking. By speaking at various outlets – at conferences, seminars and virtual events – you can demonstrate exposure for your […]

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What essential items do you take with you to a book signing event or speaking engagement?

Stephanie Chandler — Thu, 27 May 2021 11:00:58 +0000

This month we asked nonfiction authors to answer this question: What essential items do you take with you to a book signing event or speaking engagement? Trudy Vains My own book launch was in December last year. Essentials were: Guest list Covid Registrations Speaker Microphone Extra books EFTpos Table cloth Petty cash tin Extra pens […]

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How to Set Your Speaking Fees – Insights for New Professional Speakers

Stephanie Chandler — Wed, 10 Mar 2021 19:15:13 +0000

When you venture into the world of professional speaking for the first time, deciding how to set your fees can be daunting. There are no hard and fast rules for speaking fees, but there are some strategies that can help you decide how to set your professional speaking fee. First, you should know that professional […]

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8 Steps to Create a Dynamic Presentation from Your Book by Kirsten Holmberg

Guest Post — Thu, 12 Nov 2020 12:00:51 +0000

Speaking gigs are a key ingredient in book publicity and building an author platform. An author’s interaction with an audience often generates book sales. Likewise, strong demand for a book creates more opportunities for speaking. The relationship is symbiotic. Yet many authors—having poured their expertise into a robust written work—find the task of crafting speeches […]

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7 Keys to Attracting Your Clients Through Speaking by Leisa Reid

Guest Post — Tue, 29 Sep 2020 11:00:01 +0000

Everyone has a story to tell. We all have experiences, memories, expertise and lessons we have learned that can benefit other people. But not everyone knows how to tell their story to a group of people for the purpose of attracting their clients in a heart centered way. The good news is…now, more than ever, […]

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The Author as Speaker: Bonding with Book Lovers by Ed Barks

Guest Post — Tue, 23 Jun 2020 11:00:22 +0000

You live to write. Nothing tops quality time with your keyboard or pen and paper. Stepping out into the world (even in the pre-coronavirus world)? Who needs it? Even worse, venturing forth to speak in in public? Horrors. This attitude is sure to tamp down your success. Authors are in the game for a variety […]

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Want to Get Paid to Speak? Here are 17 Great Answers to “How much do you charge?” by David Newman

Guest Post — Tue, 29 Oct 2019 11:00:58 +0000

Guest column by David Newman – Author of “Do It! Speaking: 77 Instant-Action Ideas to Market, Monetize, and Maximize Your Expertise.” For professional services providers, entrepreneurs and sales professionals… the #1 dreaded question is, “How much do you charge?” Especially when it’s asked too early, out of context, and before you’ve established any sort of relationship […]

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5 Ways to Increase Your Speaking Opportunities with the Help of a Virtual Speaker Assistant (VSA)

Stephanie Chandler — Sun, 22 Sep 2019 11:00:45 +0000

Building a successful speaking business is challenging enough in and of itself. But trying to do so while also handling the plethora of tasks that come with building the business is nearly impossible—a catch-22 situation. Speakers in the know put hiring a virtual assistant with knowledge of the industry (VSA) at the top of their […]

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