Several years back, I met a business owner who introduced himself to me as a thought leader in his field.
It seems he simply decided to call himself a thought leader. But that’s not exactly how it works.
Dictionary.com defines a thought leader as “a person whose views are taken to be authoritative and influential.”
I define a thought leader like this:
Someone who consistently demonstrates expertise and unique perspectives in their subject matter through content marketing strategies. This can include a combination of tactics including a book, podcast, video, blog, social media, speaking engagements, media interviews, white papers, articles, and reports.
Thought leadership is not a title to be claimed, but one that is earned. It is earned from experience and knowledge and a unique perspective on your subject matter, that is then amplified through content marketing practices.
Benefits of Establishing Thought Leadership
When you do the work to earn a seat at the thought leadership table, all kinds of opportunities can happen. Here are some potential benefits:
- Increase book sales.
- Get a book deal with a traditional publisher.
- Attract media interviews.
- Grow an audience of readers who become lifelong fans.
- Get invited to speak.
- Work with corporate sponsors.
- Monetize your expertise through teaching, consulting, etc.
- Attain career advancement.
Whatever your motivation for establishing yourself as a thought leader, following are a variety of strategies to help make this your reality.
